How a project with me works.
Five phases, from the diagnosis to evaluating the first feedback from the market. Before that comes phase 0: a short conversation to see whether we're a good fit. A phase only starts once the previous one is complete.
Five phases, each with a clear outcome.
The list starts at zero on purpose. First we check whether we're a good fit. After that, the work steps follow in a fixed order. You can see at any time where the project stands and what comes next.
Check the fit
Before anything starts, we clarify whether working together makes sense for both sides.
- 20–30 minute initial conversation or a detailed enquiry via the form
- Understanding your product, situation, goal, urgency and budget
- A clear decision: go ahead, start with a smaller step or do something else
- No commitments before the basics are clear
Diagnosis
We look at what's there: product, figures, customers and competition. Along the way, we separate assumptions from facts.
- Kick-off conversation with the owner or management
- Access to material, figures and existing analyses
- Product and business interview
- Research on the category, competition, and customers
- List of assumptions and data gaps
- Decision workshop
Focus
The findings turn into a decision: one target group, one offer, one channel and the scope of production.
- One target group we focus on
- Value proposition and order of messages
- Structure of the offer
- Which channel gets tested first
- Success criteria
- Agreed scope of production
Production
Now everything sales needs is produced. In short rounds, with saved interim versions and your approval.
- Copy, visual concept, images, video, website, B2B materials
- Short review rounds with your approval
- Every interim version is saved
- Checklist for business and legal sign-off
- Finished files and handover
Activation
Now we approach real target customers. From here on, what counts is how the market responds.
- Setting up the chosen channel
- Launch of the campaign or direct outreach
- Agreement on handover and handling of inquiries
- Quality checks
- First feedback from the market, recorded in writing
Learning
We take a sober look at what comes back: what works, what doesn't and what we do with it.
- Review of metrics and feedback
- Telling a real signal apart from a one-off
- Decision: keep, adjust, or stop
- The next 30/60/90-day plan
Who is responsible for what.
Responsibilities are clear from the start. I am responsible for method and production. In every phase, AI agents handle research, data and drafts. A person checks every result. You make the decisions about your business, and your team leads the conversations. Specialist questions are checked by specialists.
On narrow screens, the table can be scrolled sideways.
| Area | Studio | Client | External specialist |
|---|---|---|---|
| Research & strategy | leads and documents | contributes knowledge, data, decisions | optional industry research |
| Product facts | organises the communication | confirms accuracy and completeness | optional lab / certification |
| Prices & margins | models scenarios | provides costs and decides | tax advisor checks specialist questions |
| Advertising claims | flags what needs review | approves | legal counsel reviews |
| Content & assets | designs and produces | checks product fidelity | optional photo/video specialists |
| Customer acquisition | builds the process and campaigns | responds fast and sells | optional media/CRM partners |
We discuss this division before the project starts. That way it's clear what I take on, what you decide and where outside specialists come in.
The typical rhythm.
Rough figures as a guide. We set the exact schedule together.
- Diagnostic
- approx. 1 week
- Positioning Sprint
- approx. 2–4 weeks
- Lead Research Sprint
- approx. 1 week
- Trade Fair Sprint
- approx. 2–3 weeks, in good time before the fair
- Asset Sprint
- approx. 2–3 weeks
- Foundation
- approx. 6–10 weeks
- Growth Partner
- ongoing, in monthly cycles after a Foundation or sprint
The exact timeframe depends on the number of products, the data available, how quickly you give feedback, the languages and the amount of production.
The first step is deliberately small.
Phase 0 is a 20 to 30 minute conversation. We clarify open questions and decide whether and how to continue. You don't need to prepare anything, and there's no obligation.