I help small and mid-sized companies sell a good product well.
On this page you'll find out where I come from, how I work and what working together looks like.
Where I come from.
If you make things, you do the maths differently from an agency. It's about margins, capacity and delivery times, and about responsibility for a small team. Before money goes into advertising, it has to be clear whether it pays off. I know this way of looking at things from my own work.
After training as an electrical technician, I did a bachelor's degree in electrical power engineering, electrical engineering and electromechanics in Kyiv. From the start I worked in sales, first in retail. From engineering, I know processes and numbers. In sales, I learned how people make decisions.
In Germany I worked in B2B sales for more than three years. After that I built up and ran a location. So I know both sides: the side that decides on the product range, and the side that then has to sell the product to retail and hospitality.
Along the way I saw something many owners know: in sales, what often gets paid for is the effort and not the result. That's rarely down to the people. Usually it's down to incentives and processes. In the end, the owner bears the cost. I want to change that with my studio.
For two years I have worked with AI every day, in production and in research. I'm a member of ALPI, one of the leading AI schools in Ukraine with more than 16,000 students, and a speaker at the ALPI Conference 2026. My discipline comes from sport. I was a freestyle wrestler.
I am happy to tell you more about my career in our first conversation.
I come from B2B sales, not from an advertising agency.
Four rules I work by.
They apply to every project, small or large.
The market comes first
Before I produce anything, I clarify which customers need it most, how they decide and what makes them buy.
Material has to sell
I judge website, product images and materials by whether they help your sales team in customer conversations. Reach alone doesn't count for me.
AI saves costs, we check the facts
AI makes good images affordable even on small budgets. You check product details and claims. I record what has been approved.
Start small
New channels start as a small test. Only what can be shown to bring the right conversations or enquiries gets more budget.
How we work together.
You run a business and have little time. That's why I only need a few well-prepared meetings with you.
I describe the individual phases on the Process page. See the five phases
- Short stages
- We work in short phases. You see early on where things are heading and can correct course before a lot of effort goes in.
- Your approval
- Nothing goes out without your OK. I flag product details, prices and advertising claims, and we check them together.
- Your language
- I write so that you can use the materials directly in customer conversations, without marketing jargon.
- Predictable effort
- I tell you at the start what I need from you. I ask for it all in one go, so you aren't interrupted again and again for weeks.
The key facts at a glance.
Only facts that can be backed up are listed here.
- Vasyl Kononiuk, Owner, Digital Sales Studio
- Rostock
- DACH region (remote), on site by arrangement
- I come from B2B sales, not from an advertising agency.
- German, Ukrainian, Russian
You'll find published work on the projects page. I only name clients with written approval, and I only give figures with evidence.
A personal cross-platform content project reached more than 150 million cumulative platform views within five months and built up more than 50,000 cumulative followers.
Cumulative platform figures, not unique users.
Let's get to know each other in a short conversation.
Tell me where you are right now. I'll tell you which next step makes sense and whether I can help with it.
No obligation · 30 minutes · by video or phone