A partner who closes the gap between a good product and systematic sales.
Four questions, four honest answers: why I understand manufacturers, how I approach sales and content, what working with a small team looks like — and which of these facts are proven.
Why I understand manufacturers.
A manufacturer runs the numbers differently than an agency does: in margin and utilization, in delivery capacity, in responsibility for a small team — and in whether an investment in visibility actually pays for itself. I didn't learn that way of thinking in the agency world. I learned it on my own path.
I studied engineering in Kyiv, and from the start I worked in sales. I started selling early, in retail, with measurable results. I never separated the two: the engineer in me sees structures; the salesman in me sees people and buying decisions.
In Germany, more than three years of B2B sales followed, and then I set up and ran a location. So I know both sides of the table: the side that decides whether a product makes it into the assortment — and the side that then has to sell it to retail and restaurants.
One observation has stayed with me, and many owners share it: in sales structures that have grown over time, what gets paid for is effort, not impact. That's rarely about the people and almost always about incentives and processes — but the wasted motion this creates ends up costing the owner. I didn't want to describe that gap. I wanted to close it.
That is exactly why this studio exists: sales experience, an engineer's way of thinking, and AI-assisted production in one system built around results. For two years now I've been working with AI every day — not as an image generator, but as a production system — and I'm a member of ALPI, Ukraine's largest AI community. What keeps me going is self-discipline from competitive sports.
I will only add further career stages, industries, and references to this page once they are proven and approved — see question 4.
I don't come from a classic advertising agency — I come from real B2B sales.
Sales first. Content as a tool.
Positioning, production, and customer acquisition follow the same logic in my work — four working rules guide every decision.
Market first, then action
Before any production comes the question of which customer segment has the strongest need, how decisions are made there, and what actually triggers a purchase.
Content is sales material
Website, product visuals, and documents are measured by whether they prepare, shorten, or replace a sales conversation — not by reach alone.
AI lowers costs, but doesn't replace review
AI-assisted production makes high-quality visuals accessible to small budgets too. Product facts and claims still need checking: you confirm, I document.
Signals first, then budget
New channels start as limited tests. Only what demonstrably generates relevant conversations or inquiries gets scaled.
A collaboration built for a small team.
The people who run the business are already running a whole operation on the side. The process is therefore designed around a few well-prepared touchpoints.
How the phases look in detail is on the process page. See the five-phase process
- Short loops
- The work moves in compact phases with clear milestones. You see early where the work is heading — and can correct course before big effort is spent.
- Clear approvals
- Nothing goes out without your sign-off. Product facts, prices, and claims are flagged and checked together instead of being decided quietly.
- Your language
- Milestones and documents are written so you can use them directly in the business and in customer conversations — no marketing translation needed.
- Predictable effort
- What I need from you — knowledge, material, decisions — is named early and requested in batches, not drip-fed over weeks.
Five principles you can hold me to.
They apply in every format — from the first diagnostic to an ongoing collaboration.
Honesty before closing
No big solution when a small test is enough.
Business logic before aesthetics
Design supports a clear decision.
The customer's language before jargon
Understandable, relevant, concrete.
Approval before publication
Product details and claims are checked.
Learning before scaling
Signals first, then more budget.
What is proven here — and what is deliberately missing.
All personal information on this website follows one simple rule: it only appears once it is proven and approved.
- Vasyl Kononiuk, Owner, Digital Sales Studio
- Rostock
- DACH region (remote), on site by arrangement
- I don't come from a classic advertising agency — I come from real B2B sales.
You'll find the published work on the projects page — described transparently, without claimed results. I will add client names and metrics as soon as written permission or evidence exists.
A personal cross-platform content project reached more than 150 million cumulative platform views within five months and built up more than 50,000 cumulative followers.
Cumulative platform figures, not unique users.
Form your own impression — in a short conversation.
Describe your starting point. You get an honest assessment of which next step makes sense — and whether I'm the right partner for it.
No obligation · an honest assessment · no agency pitch