Cross-Platform Short-Form Content System
A personal humor-based short-form project: formats were developed systematically, published in line with each platform's conventions, and refined on real audience signals — across Instagram, YouTube, TikTok, and Facebook.
150M+
50,000+
Built within five months
Cumulative figures across four platforms — not unique users.
The largest documented subsets.
- 56.7M views
- 48.2M views
- 12M+ views
- 5M+ views
The per-platform figures show the largest documented subsets. Further smaller publications are included in the total.
Selected individual records
Individual, documented examples from the project — not a complete arithmetic breakdown of the total.
Instagram
- 28,217,459 views in 90 days
- 11,246,183 accounts reached
- 98.9% of views from non-followers
- 99.8% of views via Reels
YouTube Short
- 8,361,652 views
- 14 seconds average watch time
- 147.3% average percentage viewed
TikTok
- 2,552,877 views
- 39,000 likes
- 9,175 shares
- 3,361 videos saved
- 632 new followers
Facebook Reel
- approx. 2.1M views
- 21,338 interactions
Documented records
Four original screenshots from the platform analytics — optimized copies; the originals are logged in the internal evidence register.
14,868,959 views
Single video · Reel insights, since publication
8,361,652 views
Single video · Studio analytics, since publication
2,552,877 views
Single video · video analytics, as of 17.04.2026
approx. 2.1M views
Single video · post details
Followers across four platforms
More than 50,000 cumulative followers across Instagram, Facebook, YouTube, and TikTok.
- 26.1K
- approx. 12K
- approx. 9.65K
- 2,898
In total, more than 50,000 cumulative platform followers, as of July 2026.
Cumulative platform followers, not unique people. As of July 2026.
Transparency note
The metrics come from a personal humor-based media project. It was not a client engagement. The totals add up views and followers across several platforms and do not describe unique users. Results from entertainment content are not directly transferable to product, B2B, or sales communication.
Sources: platform insights, publicly visible channel profiles, and the documented project evaluation. As of July 2026.
What of this carries over to your product?
Not the numbers — but the method: developing formats, testing them in line with each platform's conventions, and learning from real signals. In an initial conversation we clarify what makes sense for your communication.