What I do and what it costs.

The four stages show what gets made. The seven formats show how you can get started, from a short Diagnostic to the complete build. At every stage, AI agents handle research, data and drafts. A person checks every result. Your team leads the conversations.

Services

Why the order matters

Each stage builds on the one before it.

You can book the stages individually, but you can't swap them around as you like. Product images without a clear target group and message can look nice. Whether they sell is then down to chance. That's why, before any production, I clarify who it is for and what it should say.

The four stages describe what gets made. How we work together is shown by the five phases on the Process page.

Stage 01

Market and Brand Diagnostic

Clarify what you sell to whom, why and through which channel.

The problem

Many companies know their product down to the last detail. But they often don't know which market will bring the most growth next. Without that answer, every further expense remains a risk.

What gets made

Kick-off conversation and an in-depth interview with the owner
Analysis of the product portfolio
Philosophy, origin, and strengths of the brand
Analysis of the category, competitors, and reference points
Segmentation of the B2B/B2C potential
Buying occasions and customer jobs, purchase criteria, and typical objections
Review of advertising claims: what can be said, and what needs evidence?
Price range and the reasoning behind the positioning
One clear market focus with a recommendation for market entry
90-day action plan

Questions this stage answers

Which customer group has the strongest realistic need?
Why do your current customers buy, and what holds others back?
Which statements about the product can be proven, which need evidence?
In what price range can your offer hold its own?

Scope and limits of this stage

What you contribute: Time for an in-depth conversation (owner or management)
Openly shared figures: prices, costs, current sales channels
Existing materials, even unfinished ones
What exists at the end: A written market focus with assumptions, priorities and a 90-day plan. All further spending builds on it.
Not included by default: Primary market research with paid panels or test purchases. How deep the research goes depends on the agreed scope
Legal or tax assessment of advertising claims and prices

Stage 02

Offer & Sales Architecture

Turn your product and market knowledge into an offer that customers understand and that pays off for you.

The problem

A product range is not yet an offer. Without packages, minimum quantities, terms and selling points, only the price decides in the end. That usually comes at the expense of your margin.

What gets made

Value proposition for the most important target groups
Order of messages: what gets said first and what backs it up
Product and bundle structure
Recommendations on B2B minimum quantities and discount tiers
B2B price list or trade sheet
Contribution margin model based on the client's data
The reasoning behind the pricing logic
Conversation guide for first contact and follow-up
Offer document or one-pager
Criteria for assessing enquiries

Questions this stage answers

How does the assortment become a clear offer structure?
Which terms pay off for retailers and for you?
How do you justify your price instead of just defending it?
Where does my work end, and where does your selling begin?

Scope and limits of this stage

What you contribute: Cost and margin data (treated confidentially)
Decisions on capacity and delivery
Feedback on drafts in short rounds
What exists at the end: At the end you can stand behind your prices, packages and terms with confidence, in writing and in conversation.
Not included by default: Tax, accounting or legal review. Terms and models are checked by your tax advisor or legal counsel
Negotiating with buyers on your behalf

Stage 03

Sales Assets

Sales deck, catalogue, product videos, websites and landing pages that explain your product well and help you sell. Images and video are made with AI and a production team in Ukraine.

The problem

Website, images, brochure and price list are often made separately, by different providers. Nothing quite fits together, and the result looks weaker than the product.

What gets made

The brand's message and image system
Website or landing page that leads to enquiries
AI-assisted product visualizations
Lifestyle and campaign visuals
Short explainer or product-benefit videos
B2B sales deck
Catalog, one-pager, and price list
Email templates
Content system for social media
Visual variants for testing
Handover package with files and usage guidelines

Questions this stage answers

Which materials does the chosen channel really need?
How does your product look consistent and high-quality in every format?
Which content explains the product instead of just decorating it?

Published work from this stage

Screenshot of the Instagram Reel insights: 14,868,959 views, 226,753 likes, 28,586 saves.

Content, testing & distribution

Campaign visual from a swimwear series: a yellow bikini set in golden evening light by a pasture fence, mountains in the background, accompanied by a large dog.

AI-assisted campaign visualization

View all projects

Scope and limits of this stage

What you contribute: Reliable product and packaging references
Your approval of product details, colours and claims before publication
Access to domain/hosting, or decisions about it
What exists at the end: Sales materials that fit together and are ready to use straight away. Plus the source files and rules for using them.
Not included by default: Ad budget, printing costs, photo shoots with models, travel and third-party licence fees, unless expressly agreed
Documentary product photography. Where every detail has to be right, traditional or hybrid photography is used

Stage 04

Launch & Lead System

Find target customers and partners, set up a CRM, measure what works.

The problem

The most common mistake after production: nothing happens. Without a target list, outreach and follow-up, even good material just sits there.

What gets made

Ideal customer profile (ICP) and criteria for the target list
Research on potential customers and partners
Segmentation and prioritization
Landing pages per segment
Message sequences for email and LinkedIn, where legally permitted and appropriate
Setup of paid campaigns, if budget and data justify it
CRM or a simple lead tracker
A defined handover process for inquiries
Overview of the key metrics
Regular review and improvement of messages, visuals and target groups

Questions this stage answers

Which companies or customer groups do we approach first?
Through which channel and with what message?
How are inquiries handed over, answered, and evaluated?

Scope and limits of this stage

What you contribute: Fast responses to inquiries (agreed response times)
Capacity to actually serve new orders
Willingness to learn from feedback and refine
What exists at the end: Ongoing, measurable customer acquisition. You see what works and know what to do next.
Not included by default: Guarantees on sales figures. A lead is a contact who meets agreed criteria or has taken a specific action. Whether it turns into a deal also depends on product, price, response time and market conditions
Media budget and the costs of external tools

Formats and entry points

Seven formats, sorted by your starting point.

From the short Diagnostic to a target list, trade fair preparation and ongoing work in the market. Every format has a fixed scope, a duration and a price or a clear pricing rule. The formats are sorted by the question you're dealing with right now.

Create clarity

Before anything is produced, we clarify market, target group and offer. That way every further expense has something to build on.

Market and Brand Diagnostic

For companies that need clarity before spending larger sums.

Starting point: The product is good, and there are many things you could do. It's unclear which of them comes first.
Result: An outside view of your product, positioning and online presence, with clear priorities.

60–90 minute kick-off conversation
Brief review of product, positioning and online presence
The 3 most important growth levers
The 3 biggest risks
Recommendation for the most important target group or a first market test
Written summary with the next steps and a 45-minute discussion of the results

Timeframe: approx. 1 week
Price: from €590

no VAT charged (small-business rule, § 19 UStG), depending on scope

If you book a Positioning Sprint, an Asset Sprint or a Sales Foundation within 4 weeks, I credit the full price of the Diagnostic.

Request the diagnostic

Scope and limits of this format

What you contribute: One meeting with the owner or managing director
Access to website, materials, and existing figures
Not included: Implementing the recommendations. The other formats are there for that
Legal or tax assessment of advertising claims and prices

Positioning Sprint

For manufacturers with a good product who lack a clear message and a well-thought-out offer.

Starting point: The product is there, and so are the customers. But target group, message and prices haven't been decided. So every new piece of material is a shot in the dark.
Result: A clear target group, a positioning that holds up, and prices to match.

Analysis of market, competition, and customer groups
Segmentation and selection of one focus
Positioning and the order of your messages
Groundwork for pricing and the offer
90-day plan with the next steps

Timeframe: approx. 2–4 weeks
Price: from €1,500

no VAT charged (small-business rule, § 19 UStG), depending on scope

Request the sprint

Scope and limits of this format

What you contribute: Time for an in-depth interview and a decision workshop
Openly shared figures: prices, costs, current sales channels
Existing materials, even unfinished ones
Not included: Producing the website, images or materials. That's what the Asset Sprint does
Primary market research with paid panels or test purchases

Activate sales

For a specific occasion: a verified target list or a well-prepared trade fair. You don't have to rebuild your whole sales setup first.

Lead Research Sprint

For companies that know who they want to reach but don't yet have a verified list.

Starting point: The target group is roughly clear. What's missing is a verified list of specific companies you can work with. So outreach is left to chance.
Result: A verified list of potential B2B customers, sorted by priority, with clear criteria and a suggestion for the first contact.

Lead Research Sprint in detail

Precise profile of your ideal customers with inclusion and exclusion criteria
Research and verification of potential customers at company level
Grouping, priority and a short reason for each entry
Source reference and verification date per entry
Recommendation for the next contact step
Handover as a spreadsheet with a short summary of the next steps

Timeframe: approx. 1 week
Price: from €690

no VAT charged (small-business rule, § 19 UStG), depending on the number of segments and list depth

Request lead research

Scope and limits of this format

What you contribute: A description of your best customers today and the channels they came through
Exclusion criteria: regions, sizes, industries, existing contacts
One person who answers questions about prioritisation
Not included: Active outreach or campaigns. The list is the basis for them
Automated cold emails or personal email addresses without a verified legal basis
Guarantees of replies, meetings, or sales

Trade Fair Sprint

For companies visiting or exhibiting at a trade fair that want to plan their conversations in advance.

Starting point: Trade fairs cost time and money. Most contacts happen by chance and then fizzle out. Without a target list, conversation openers and a follow-up plan, a fair often brings little.
Result: A researched list of the right people to talk to, prepared conversation openers, a plan for the fair days and follow-up on a fixed schedule afterwards.

Trade Fair Sprint in detail

Trade fair goals and a relevance check of the chosen event
List of the most important contacts by priority: exhibitors, partners or ideal customers
Conversation openers, key questions, and conversation guides
Template for notes and for recording and assessing contacts
Follow-up plan with fixed time slots after the fair
Metrics to assess how successful the fair was

Variants

Visitor
Timeframe
approx. 2–3 weeks
Price
from €1,200
Request the visitor sprint
Exhibitor
Timeframe
approx. 2–3 weeks
Price
from €1,900
Request the exhibitor sprint

no VAT charged (small-business rule, § 19 UStG); visitor from €1,200, exhibitor from €1,900, depending on the fair and number of contacts

Scope and limits of this format

What you contribute: Name and date of the fair, exhibitor directory or access to it
Offer, price range, and the people who will hold the conversations on site
Firm time slots for preparation and follow-up
Not included: Stand construction, logistics, tickets, hotels, and travel arrangements
Print and media budget unless agreed separately
Guarantees of leads or deals. The result also depends on product, price, team and how quickly you follow up

Build materials and sales

Sales materials on a clarified basis. As a single sprint or as a complete build, up to the first market test.

Asset Sprint

For companies with a clear positioning that lack good sales materials.

Starting point: Target group and message are settled. But website, images and materials come from different times and don't say the same thing.
Result: The most important sales materials, based on the strategy you already have, without the full scope of the Foundation.

Prerequisite: a Positioning Sprint or an existing, solid strategy
Landing page or sales deck, depending on the bottleneck
Product images for the chosen channel
One-pager or structure of the B2B price list
In line with your existing messages
Handover package with all files and usage rules

Timeframe: approx. 2–3 weeks
Price: from €2,500

no VAT charged (small-business rule, § 19 UStG), depending on scope and asset selection

Request an Asset Sprint

Scope and limits of this format

What you contribute: Reliable product and packaging references
Approval of product details, colours and claims in short rounds
Access to domain and hosting, or decisions about them
Not included: Decisions on strategy and target group. These must already be in place
Media budget, printing, shoots with models, and third-party licences unless agreed

The complete build

Sales Foundation

For companies that want to build their entire digital sales setup, from the strategy to the first market test.

Starting point: More than one piece is missing. Market, offer, materials and customer acquisition were never planned together.
Result: Strategy, offer and prices, the most important sales materials and the preparation of the first market test. All with one point of contact.

Market and brand analysis as the foundation
Offer and sales architecture
Website or landing page, product visualization, core materials
Explainer or product video as needed
Preparation of the first market test, including a target list
Handover package with all files and usage guidelines

Timeframe: approx. 6–10 weeks
Price: €6,000–12,000 after a needs analysis

no VAT charged (small-business rule, § 19 UStG); depending on the number of products, pages, assets, videos, languages, and channels

Request the Foundation

Scope and limits of this format

What you contribute: One fixed contact person with decision and approval authority
Cost and margin data (treated confidentially)
Capacity to actually run the prepared market test afterwards
Not included: Media budget, printing, models, travel, paid data, and third-party services unless agreed
Ongoing work in the market after the market test. That's what the Growth Partner is for

Keep developing

Once the groundwork is in place, we keep working in monthly cycles: implement, measure, improve.

Growth Partner

For companies whose groundwork is already in place, usually after a Sales Foundation or a Positioning Sprint.

Starting point: The groundwork is in place. But nobody has regular time to approach target customers, evaluate responses and improve the messages.
Result: Ongoing work in the market: agreed content, customer outreach, evaluation and improvement in monthly cycles.

An agreed number of content pieces and visuals per month
Ongoing search for new customers and outreach to them
Evaluation of responses from the market
Monthly review with you
Improving messages, target groups and visuals

Timeframe: ongoing, in monthly cycles, cancellable as agreed
Price: Retainer, scope as agreed

Request a collaboration

Scope and limits of this format

What you contribute: One monthly alignment meeting and fast approvals
Feedback from sales: what became of the contacts?
Not included: Advertising budget and costs of external tools
Guarantees of lead or revenue figures

For orientation: the Market and Brand Diagnostic is the short version of stage 01. The Positioning Sprint goes deeper into stages 01–02, and the Asset Sprint delivers stage 03 on a clarified basis. The Lead Research Sprint and the Trade Fair Sprint belong to stage 04. The Trade Fair Sprint goes through all four stages in a short time. The Sales Foundation covers stages 01–03 and the preparation of the market test. The Growth Partner supports stage 04 in monthly cycles.

My services are addressed exclusively to entrepreneurs and businesses within the meaning of § 14 of the German Civil Code (BGB), not to consumers.

Specialised modules

Four modules for specific tasks.

Product images, video, AI assistants, as well as prices and B2B materials, are not stages of their own. I use them where a format needs them: in the Asset Sprint, in the Sales Foundation or, after an analysis, as a separate project.

Module · Product visualization

Images of your product, even before you plan a photo shoot.

With AI, campaign visuals, scenes of the product in use and variants can be made faster and at lower cost. For this I need good reference images of your product, a clear idea of what the images should look like and your approval. If every detail has to be exactly right, traditional or hybrid photography is the better choice.

The process in seven steps

Check product and packaging references.
Define target group, channel, format, and visual message.
Settle on the visual concept and the shot list.
Agree on the first test images.
Create the image series and check every image.
Approve product details, labels, claims, colors, and proportions.
Export the formats and hand over the usage guidelines.

What remains binding

AI makes mistakes. That's why I check every image myself.
You confirm that product, packaging and labelling are correct before publication.
I flag legally sensitive claims, and they get checked.
In every project I check the usage rights for the software and image sources used.
Where needed, I work with real photography or mix the two.

Module · Video

Videos that explain your product clearly.

A good sales video starts with the person watching it. It shouldn't push anyone into buying. It should answer questions and show why the product suits that person. Then they can make a good decision.

Typical formats

Short product-benefit video
An explanation by the person who runs the business
B2B use case
Clip addressing typical objections
Onboarding video for retailers
Video for the landing page
Campaign variants for testing

Background: Experience with short videos without an ad budget, with testing formats and with evaluating platform numbers. View the personal project

Before every video I clarify these questions

Who is watching: a retailer, a buyer or an end customer?
What does this person already know about the product and the category?
Which problem or goal matters to them right now?
Why is the product relevant to that?
What evidence makes the message credible?
What should the person do afterwards?

Module · AI assistants

Pre-sort enquiries and provide knowledge. A person has to make the decisions.

An AI assistant takes on clearly defined tasks that repeat: pre-sorting enquiries, taking down information, answering frequent questions from verified documents and handing over to a person. It works with set sources and under supervision.

Typical uses

Pre-sorting enquiries by offer, region and minimum quantity
Answers to frequent questions from approved materials
Internal knowledge assistant for prices, terms and processes
Passing suitable enquiries on to the right person

What applies without exception

A person decides. Commitments, prices and approvals stay with a human.
We define the knowledge sources before launch, and the answers are checked.
We limit personal data to what is needed. We check providers and data flows before launch.
AI output is not legal, tax or professional advice.

AI assistants in detail Request AI assistants

Module · Pricing & B2B materials

Prices you can justify in a conversation.

Many companies set prices by gut feeling and then lose their margin in discount talks. I organise prices, quantities and terms so that you can justify them.

The final figures are based on your cost and margin data. Tax, accounting and legal questions are checked by your advisors. I don't replace tax or legal advice.

What can be created for this

Structure of the B2B price list
Recommended price tiers
Logic for minimum order quantities
Assortment bundles
Retailer margin scenarios
Structure for delivery and payment information
Sales deck
Product data sheet
Guide to typical objections

For agencies

Production in the background, under your agency's name.

For agencies, studios and consultancies without their own AI production: product images, short videos, campaign visuals, landing pages, sales materials and research as a white-label service. Images and video are made with AI and a production team in Ukraine. We agree handovers and processes in advance.

White label for agencies

Not sure which stage is the right one?

We'll clarify that in the initial conversation or in a short Diagnostic. You'll find out which problem to solve first, before you put money into production.

Request an initial conversation

No obligation · 30 minutes · by video or phone