From the market question to a ready-to-use sales system.

Four stages describe what is produced; seven formats turn that into an entry point that fits your situation — from the compact diagnostic and trade fair preparation to the complete build-up. What matters is not producing as much as possible, but solving the bottleneck that blocks the next sensible growth step.

Services

Why the order matters

Each stage builds on the one before it.

The stages can be booked separately — but not swapped around at will. Product visuals without a clarified segment and message hierarchy can look beautiful; whether they sell is then a matter of luck. That's why every production starts with the question of who it is for and what message it should carry.

The four stages describe what gets built. How the collaboration runs is shown by the five phases on the approach page.

Stage 01

Market and Brand Diagnostic

Understand what exactly should be sold, to whom, why, and through which channel.

The problem

Many manufacturers know their product in every detail — but not the one market that will carry the next stage of growth. Without that clarity, every further activity becomes a bet.

Concrete deliverables

Kickoff and structured interview with the owner
Analysis of the product portfolio
Philosophy, origin, and strengths of the brand
Analysis of the category, competitors, and reference points
Segmentation of the B2B/B2C potential
Buying occasions and customer jobs, purchase criteria, and typical objections
Claims review: what can be said, what needs proof?
Price corridor and positioning logic
One prioritized market focus with a go-to-market recommendation
90-day action plan

Questions this stage answers

Which customer group has the strongest realistic need?
Why do current customers really buy — and what holds others back?
Which statements about the product can be proven, which need evidence?
In which price corridor can the offer hold its ground?

Scope & boundaries of this stage

What you contribute: Time for an in-depth conversation (owner or management)
Honest numbers: prices, costs, current sales channels
Existing materials, even unfinished ones
What exists at the end: A documented market focus with assumptions, priorities, and a 90-day plan — as the basis for every further investment.
Not included by default: Primary market research with paid panels or test purchases — research depth follows the agreed scope
Legal or tax assessment of claims and prices

Stage 02

Offer & Sales Architecture

Translate the product and market knowledge into a commercial offer that is easy to understand and defend.

The problem

An assortment is not yet an offer. Without bundles, minimum quantities, terms, and arguments, price alone decides in the end — usually at the expense of margin.

Concrete deliverables

Value proposition for the prioritized segments
Message hierarchy: what gets said first — and what proves it
Product and bundle structure
Recommendations on B2B minimum quantities and discount tiers
B2B price list or trade sheet
Contribution margin model based on the client's data
The reasoning behind the pricing logic
Conversation guide for first contact and follow-up
Offer document or one-pager
Criteria for qualifying inquiries

Questions this stage answers

How does the assortment become a clear offer structure?
Which terms work for retailers and the manufacturer alike?
How is the price justified rather than merely defended?
Where does the studio's work end, and where does the client's selling begin?

Scope & boundaries of this stage

What you contribute: Cost and margin data (treated confidentially)
Decisions on capacity and delivery
Feedback on drafts in short loops
What exists at the end: In the end you defend your prices, bundles, and terms with confidence — in writing and in conversation.
Not included by default: Tax, accounting, or legal review — terms and models are checked by the client's tax advisor or legal counsel
Negotiating with specific buyers on the client's behalf

Stage 03

Sales Assets

Create materials that explain the product professionally and carry the sale.

The problem

Website, images, brochure, and price list are often created separately, by different providers, without a shared logic. The result looks weaker than the product.

Concrete deliverables

The brand's message and image system
Conversion-oriented website or landing page
AI-assisted product visualizations
Lifestyle and campaign visuals
Short explainer or product-benefit videos
B2B sales deck
Catalog, one-pager, and price list
Email templates
Content system for social media
Creative variants for testing
Handover package with files and usage guidelines

Questions this stage answers

Which materials does the prioritized channel really need?
How does the product look consistent and high-quality — across all formats?
Which content explains instead of merely decorating?

Published work from this stage

Content, testing & distribution

Campaign visual from a swimwear series: a yellow bikini set in golden evening light by a pasture fence, mountains in the background, accompanied by a large dog.

AI-assisted campaign visualization

View all projects

Scope & boundaries of this stage

What you contribute: Reliable product and packaging references
Approvals for product details, colors, and claims before publication
Access to domain/hosting, or decisions about it
What exists at the end: A coordinated set of ready-to-use sales materials — with documented source files and usage guidelines.
Not included by default: Media budget, printing, photo shoots with models, travel, and third-party licenses — unless explicitly agreed
Documentary product photography: where absolute accuracy is required, photography is done classically or in a hybrid workflow

Stage 04

Launch & Lead System

Don't leave the materials in a folder — prove them in real market work.

The problem

The most common mistake after production: nothing happens. Without a defined target list, outreach, and follow-up, even the best material stays ineffective.

Concrete deliverables

Ideal customer profile (ICP) and criteria for the target list
Research on potential B2B customers
Segmentation and prioritization
Landing pages per segment
Outreach sequences for email and LinkedIn — where legally permitted and appropriate
Setup of paid campaigns, if budget and data justify it
CRM or a simple lead tracker
A defined handover process for inquiries
Dashboard of the core metrics
Regular evaluations and optimization of messages, visuals, and segments

Questions this stage answers

Which companies or customer groups get approached first?
Through which channel — and with which message?
How are inquiries handed over, answered, and evaluated?

Scope & boundaries of this stage

What you contribute: Fast responses to inquiries (agreed response times)
Capacity to actually serve new orders
Willingness to learn from feedback and refine
What exists at the end: An ongoing, measurable market development process — with documented signals and clear next decisions.
Not included by default: Guarantees on sales numbers: a lead is a contact who meets agreed criteria or has taken a defined action — closing also depends on the product, price, response time, and market conditions
Media budget and the costs of external tools

Formats and entry points

Seven formats. Four questions. An entry point that fits your situation.

From the compact diagnostic via target list and trade fair preparation to continuous market work: every format has a clear scope, a clear duration, a clear price or a transparent pricing logic — and its own next step. The formats are sorted by the question you need to answer right now.

Create clarity

Before anything is produced: clarify market, segment, and offer so that every further investment has a foundation.

Market and Brand Diagnostic

For companies that need clarity first — before any larger investment.

Starting point: There is a good product and plenty of possible measures — but no solid assessment of which one comes first.
Result: An honest outside view of your product, positioning, and digital presence, with clear priorities.

Structured 60–90 minute kickoff
Compact audit of product, positioning, and digital presence
The 3 most important growth levers
The 3 biggest risks
A recommended priority segment or a first market test
Written action brief + 45-minute debrief

Timeframe: approx. 1 week
Investment: from €590

no VAT charged (small-business rule, § 19 UStG), depending on scope

If a Positioning Sprint, an Asset Sprint or a Sales Foundation is commissioned within 4 weeks, the diagnostic fee is credited in full.

Request the diagnostic

Framework and limits of this format

What you contribute: One meeting with the owner or managing director
Access to website, materials, and existing figures
Not included: Implementing the recommendations — that is what the follow-on formats do
Legal or tax assessment of claims and prices

Positioning Sprint

For manufacturers with a strong product but no clear market story and no defensible offer.

Starting point: The product is there, so are the customers — but segment, message, and pricing logic have not been decided. Every piece of material becomes a bet.
Result: A prioritized segment, a solid positioning, and the commercial logic behind it.

Analysis of market, competition, and customer groups
Segmentation and selection of one focus
Positioning and message hierarchy
Fundamental pricing and offer logic
90-day plan with concrete next steps

Timeframe: approx. 2–4 weeks
Investment: from €1,500

no VAT charged (small-business rule, § 19 UStG), depending on scope

Request the sprint

Framework and limits of this format

What you contribute: Time for an in-depth interview and a decision workshop
Honest figures: prices, costs, current sales channels
Existing materials, even unfinished ones
Not included: Production of website, visuals, or materials — that is the Asset Sprint
Primary market research with paid panels or test purchases

Activate sales

Concrete occasions with a clear result: a verified target list or a prepared trade fair — without having to build the whole system first.

Lead Research Sprint

For companies that broadly know whom they want to reach — but work without a verified target list.

Starting point: The target group is roughly clear, but a verified, prioritised, and actionable list of concrete companies is missing. Outreach stays a matter of chance.
Result: A verified and prioritised list of potential B2B target companies with transparent selection criteria and a concrete approach for the next step.

Lead Research Sprint in detail

Sharpening the ideal customer profile (ICP) with inclusion and exclusion criteria
Research and verification of potential companies at company level
Segmentation, prioritisation, and a short relevance note per entry
Source reference and verification date per entry
Recommendation for the next contact step
Handover as a structured table + short action brief

Timeframe: approx. 1 week
Investment: from €690

no VAT charged (small-business rule, § 19 UStG), depending on the number of segments and list depth

Request lead research

Framework and limits of this format

What you contribute: A description of your best customers today and the channels they came through
Exclusion criteria: regions, sizes, industries, existing contacts
One person who answers questions about prioritisation
Not included: Active outreach or campaigns — the list is the foundation, not the campaign
Automated cold emails or personal email addresses without a verified legal basis
Guarantees of replies, meetings, or sales

Trade Fair Sprint

For companies visiting or exhibiting at a trade fair — that want to plan the conversations instead of leaving them to chance.

Starting point: Trade fairs cost time and money, yet most contacts happen unplanned and fizzle out afterwards. Without a target list, conversation openers, and a follow-up plan, the return is a matter of luck.
Result: Not just attending: a researched list of the right people to talk to, prepared conversation openers, a plan for the fair days, and consistent follow-up afterwards.

Trade Fair Sprint in detail

Trade fair goals and a relevance check of the chosen event
Prioritised list of target contacts — exhibitors, partners, or target accounts
Conversation openers, key questions, and conversation guides
Structure for notes, lead capture, and qualification
Follow-up plan with time slots after the fair
Metrics to evaluate the trade fair result

Variants

Visitor
Timeframe
approx. 2–3 weeks
Investment
from €1,200
Request the visitor sprint
Exhibitor
Timeframe
approx. 2–3 weeks
Investment
from €1,900
Request the exhibitor sprint

no VAT charged (small-business rule, § 19 UStG); visitor from €1,200, exhibitor from €1,900, depending on the fair and number of contacts

Framework and limits of this format

What you contribute: Name and date of the fair, exhibitor directory or access to it
Offer, price range, and the people who will hold the conversations on site
Firm time slots for preparation and follow-up
Not included: Stand construction, logistics, tickets, hotels, and travel arrangements
Print and media budget unless agreed separately
Guarantees of leads or deals — the result also depends on product, price, team, and follow-up speed

Build materials and system

Sales materials on a clarified foundation — as a single sprint or as the complete build-up through to the prepared market test.

Asset Sprint

For companies with a clarified positioning that lack professional sales materials.

Starting point: Segment and message are decided, but website, visuals, and materials come from different eras and don't say the same thing.
Result: The core sales assets on an existing strategic foundation — without the full Foundation scope.

Prerequisite: a Positioning Sprint or an existing, solid strategy
Landing page or sales deck — depending on the bottleneck
Product visualisation for the chosen channel
One-pager or structure of the B2B price list
Alignment with the existing message hierarchy
Handover package with all files and usage rules

Timeframe: approx. 2–3 weeks
Investment: from €2,500

no VAT charged (small-business rule, § 19 UStG), depending on scope and asset selection

Request an Asset Sprint

Framework and limits of this format

What you contribute: Reliable product and packaging references
Approvals of product details, colours, and claims in short loops
Access to domain and hosting, or decisions about them
Not included: Strategy and segment decisions — they have to exist already
Media budget, printing, shoots with models, and third-party licences unless agreed

For a systematic market entry

Sales Foundation

For companies that want to build their digital sales completely — from strategy to the first market test.

Starting point: It is not a single piece that is missing but the system: market, offer, materials, and customer acquisition were never built as one path.
Result: Strategy, commercial architecture, the core sales assets, and the preparation of the first market test — with a single partner.

Market and brand analysis as the foundation
Offer and sales architecture
Website or landing page, product visualization, core materials
Explainer or product video as needed
Preparation of the first market test, target list included
Handover package with all files and usage guidelines

Timeframe: approx. 6–10 weeks
Investment: €6,000–12,000 after a needs analysis

no VAT charged (small-business rule, § 19 UStG); depending on the number of products, pages, assets, videos, languages, and channels

Request the Foundation

Framework and limits of this format

What you contribute: One fixed contact person with decision and approval authority
Cost and margin data (treated confidentially)
Capacity to actually run the prepared market test afterwards
Not included: Media budget, printing, models, travel, paid data, and third-party services unless agreed
Ongoing market work after the market test — that is what the Growth Partner is for

Keep developing

Once the foundation is in place: monthly cycles of implementation, measurement, and sharpening.

Growth Partner

For companies with a jointly developed foundation — typically after a Sales Foundation or a Positioning Sprint.

Starting point: The foundation is in place, but nobody regularly has the time to work target customers, evaluate reactions, and sharpen messages.
Result: Ongoing market development: agreed content, lead work, evaluation, and optimization in monthly cycles.

Agreed number of content and creative deliverables per month
Ongoing lead generation work
Analysis of market reactions
Monthly learning review
Optimization of messages, segments, and visuals

Timeframe: ongoing, monthly cycles — cancellable as agreed
Investment: Retainer, scope as agreed

Request a collaboration

Framework and limits of this format

What you contribute: One monthly alignment meeting and fast approvals
Feedback from sales: what became of the contacts?
Not included: Advertising budget and costs of external tools
Guarantees of lead or revenue figures

For orientation: the Market and Brand Diagnostic is the compact version of stage 01. The Positioning Sprint deepens stages 01–02, and the Asset Sprint delivers stage 03 on a clarified foundation. The Lead Research Sprint and the Trade Fair Sprint are occasions of stage 04 — the Trade Fair Sprint runs through all four stages in a shortened timeframe. The Sales Foundation covers stages 01–03 including preparation of the first market test; the Growth Partner accompanies stage 04 in monthly cycles.

My services are addressed exclusively to entrepreneurs and businesses within the meaning of § 14 of the German Civil Code (BGB), not to consumers.

Specialised modules

Four modules that work inside the formats.

Product visualisation, video, AI assistants and the architecture of prices and B2B materials are not stages of their own. They are used where a format needs them — in the Asset Sprint, in the Sales Foundation or as a clearly delimited single project after analysis.

Module · Product visualization

Develop product worlds before organizing a full shoot.

AI-assisted product visualizations make it possible to develop campaign visuals, usage scenes, and variants efficiently. The basis: reliable product references, a clear image strategy, and a defined approval process. Where absolute documentary accuracy is required, classic or hybrid photography remains the right choice.

The process in seven steps

Check product and packaging references.
Define target group, channel, format, and visual message.
Create the art direction and shot list.
Align on the first style frames.
Produce the visual series and check it manually.
Approve product details, labels, claims, colors, and proportions.
Export the formats and hand over the usage guidelines.

What remains binding

AI-generated output can contain inaccuracies — every visual is checked manually.
You confirm the factual accuracy of product, packaging, and labeling before publication.
Legally sensitive claims are not generated freely, but flagged and reviewed.
Usage rights and restrictions of the models and asset providers involved are checked for every project.
Where necessary, real photography or a hybrid workflow is used.

Module · Video

Videos that don't speak louder — just more clearly.

A good sales video doesn't start with an effect, but with the situation of the person watching it. The goal is not to push anyone toward a purchase — it is to clear up misunderstandings, show relevance, and enable an informed decision.

Typical formats

Short product-benefit video
An explanation by the person who runs the business
B2B use case
Clip addressing typical objections
Onboarding video for retailers
Video for the landing page
Campaign variants for testing

Background: Experience with organic short-form distribution, format testing, and the evaluation of real platform signals. View the personal project

Every video is built around these questions

Who is watching — a retailer, a buyer, or an end customer?
What does this person already know about the product and the category?
Which problem or goal matters to them right now?
Why is the product relevant to that?
What evidence makes the message credible?
Which next action follows logically?

Module · AI assistants

Pre-qualify enquiries and provide knowledge — under human control.

An AI assistant takes on clearly delimited, recurring steps: initial qualification of enquiries, structured information intake, answers to frequent questions from verified materials, handover to a person. It is a controlled process with defined sources — not a salesperson without supervision.

Typical uses

Initial qualification of enquiries by offer, region and minimum quantity
Answers to frequent questions from approved materials
Internal knowledge assistant for prices, terms and processes
Handover of qualified enquiries to the responsible person

What applies without exception

The human decides — commitments, prices and approvals stay with a person.
Knowledge sources are defined before launch, answers are checked.
Personal data is limited to what is necessary; providers and data flows are reviewed before launch.
AI output is not legal, tax or professional advice.

AI assistants in detail Request AI assistants

Module · Pricing & B2B materials

A pricing logic you can defend in conversation.

Many small manufacturers set prices by intuition — and then give their margin back in discount negotiations. The studio structures the commercial side so that prices, quantities, and terms become justifiable.

The final numbers rest on your solid cost and margin data. Tax, accounting, and legal questions are checked by your professional advisors — the studio does not replace tax or legal counsel.

What can be created for this

Structure of the B2B price list
Recommended price tiers
Logic for minimum order quantities
Assortment bundles
Retailer margin scenarios
Structure for delivery and payment information
Sales deck
Product data sheet
Guide to typical objections

For agencies

Production in the background — under your agency's brand.

Agencies, studios and consultancies without their own AI production capacity receive product visualisation, short videos, campaign assets, landing pages, sales materials and research as a white label service — with clearly defined handovers and verifiable processes.

White label for agencies

Not sure which stage is the right one?

That is exactly what the entry point is for: in an initial conversation or a compact diagnostic we clarify which bottleneck to solve first — before you invest in production.

Request an initial conversation

No obligation · a clear recommendation · no packages sold without a need