A verified target list instead of an approximate target group.
In about a week, a verified, prioritised list of potential B2B target companies takes shape — with transparent selection criteria, source references and a concrete proposal for the first contact.
The target group is known. The list is missing.
Many companies broadly know whom they want to reach — specialist retail in a region, buyers in an industry, businesses of a certain size. What is missing is a verified, prioritised and actionable target list: concrete companies, one reason per entry why they fit, and an order in which to approach them. Without that list, sales stays a matter of chance and materials sit in a folder.
What you have at the end
A verified and prioritised list of potential B2B target companies with transparent selection criteria and a concrete approach for the next step — as a structured table that can be used immediately in a CRM or spreadsheet.
Scope of work
- Sharpening the ideal customer profile (ICP) in conversation
- Inclusion and exclusion criteria, set out in writing
- Research of potential companies in the agreed segments
- Data verification at company level: existence, activity, size, region
- Segmentation according to the agreed criteria
- Prioritisation: who first, who later, who not at all
- Short relevance note per entry
- Source reference and verification date per entry
- Recommendation for the next contact step
- Handover in a structured, reusable format
- Short action brief with the next decisions
How the sprint runs
- Kickoff: clarify today's best customers, lost customers, exclusions and capacity.
- Set the criteria: which characteristics make a company a target — and which rule it out?
- Research and verification: public registers, directories, trade sources; every entry is checked at company level.
- Prioritisation and rationale: order, segment and one sentence on relevance per company.
- Handover: structured table, action brief, 30 minutes to discuss the next step.
What you contribute
- A description of your best customers today and the channels they came through
- Exclusion criteria: regions, sizes, industries, existing contacts
- Offer and price range, so the list matches your delivery capacity
- One person who answers questions about prioritisation within a few days
What is not promised
- No guarantee of replies, meetings or sales — the list is the foundation, not the result
- No unlimited number of contacts — the scope is agreed before the sprint
- No personal email addresses without a verified legal basis
- No automated cold email sending
- No legal assessment of your outreach — that is what your legal advisor is for
The list is the first step. The outreach is the second.
The Lead Research Sprint ends with a verified list and a recommendation for the first contact. The active outreach — phone, letter, personal visit, LinkedIn or trade fair — is a separate step: either by your team or in a follow-on format such as the Trade Fair Sprint or as Growth Partner.
- Profile, criteria, research, verification, prioritisation
- Rationale, sources, verification date, handover
- Recommendation for the first contact step
- Outreach via the agreed channels
- Conversations, follow-up, appointment setting
- Evaluation and sharpening of the list
Which companies should you approach first?
In an initial conversation we clarify segment, exclusions and the sensible scope of the list — and whether a Lead Research Sprint is the right step right now.
No obligation · agreed scope · no guarantee promises