For companies whose offer is stronger than their current sales system.

Five types of companies this work typically starts with — each with its starting point, a possible next channel, the materials needed, and the right way in.

Who it's for

Context

One pattern, five variations.

A digital sales studio is not an advertising agency and not a content supplier: strategy, sales materials and customer acquisition come from a single partner — as one system in the right order, not as isolated measures.

All five segments have one thing in common: the product already convinces real buyers — but sales depend on chance, referrals, or a single channel. The blocks below show, for each segment, the typical starting point, a possible next channel, the most common obstacle, and the right way in. Plus the sales assets needed: price lists, product pages, or presentations.

For context: the segments describe categories of companies, not statements about individual products. For food, skincare, and cosmetics in particular: no effect promises — whatever is communicated must be provable.

Small B2B manufacturers and suppliers

Typical starting point

Technically strong, reliable, well occupied with existing customers — but new customers only arrive through chance and referrals.

Possible next channel: Systematic outreach to defined target accounts in suitable industries.
Sales assets needed: Customer-problem mapping instead of a machine list
Sales deck and use-case explanations
Offer pages per use case
Target list and outreach sequence
Typical obstacle: The knowledge sits with the owner — it hasn't yet been translated into reusable sales arguments.
The right way in: Lead Research Sprint for the target list, Sales Foundation to build the system
See the Lead Research Sprint in detail
What this could look like: view the example scenario

Food and fine-food producers

Typical starting point

Excellent products and loyal local customers — but sales depend on a few retailers, markets, and referrals.

Possible next channel: Specialty retail, restaurants, or focused direct sales.
Sales assets needed: Positioning and assortment logic
Trade price list with minimum order quantities
Product visualization and landing page
A short explainer or product video
Typical obstacle: The concrete reason to buy doesn't come across quickly enough — quality alone doesn't explain itself.
The right way in: Positioning Sprint, the Trade Fair Sprint before trade fairs, the Sales Foundation for the build-up
Request the Positioning Sprint
What this could look like: view the example scenario

Natural, skincare, and cosmetics products

Typical starting point

Carefully developed products with a clear identity — but online, the brand looks smaller than it is.

Possible next channel: Selected retail, concept stores, or a well-structured own online channel.
Sales assets needed: Brand message and visual system
Claims review: what can be proven, what needs approval?
Product visualization in a consistent visual language
B2B materials for retail
Typical obstacle: Product and effect claims are legally sensitive — they need precise wording and approvals, not loud advertising.
The right way in: Market and Brand Diagnostic, then sprint or Foundation
Start with the Market and Brand Diagnostic

Farm shops, organic farms, and regional producers

Typical starting point

Direct sales and seasonal business work — but reach and predictability are missing, and the online presence lags behind the quality.

Possible next channel: Local restaurants, regional retailers, subscription boxes, or corporate gift boxes.
Sales assets needed: Seasonal assortment structure
Wholesale price list with terms
A simple, easy-to-maintain landing page
Product visuals for retail and social media
Typical obstacle: Seasonality and limited capacity — the new channel has to match real delivery capacity.
The right way in: Market and Brand Diagnostic, then a focused market test
Start with the Market and Brand Diagnostic
What this could look like: view the example scenario

Design, interior, and craft products

Typical starting point

Products with character and a recognizable signature — sold through trade fairs, studios, and word of mouth, without a systematic channel.

Possible next channel: Selected retailers, interior designers and other interior-fit-out professionals, or selective direct sales.
Sales assets needed: Positioning between craft and design
Price architecture for end customers and retail
High-quality product staging
B2B one-pager for buyers and specifiers
Typical obstacle: Between one-off pieces and serial production, the commercial structure is missing — prices and terms are decided case by case.
The right way in: Positioning Sprint or Trade Fair Sprint as an exhibitor
See the Trade Fair Sprint in detail

Self-check

Five questions before the first conversation

You don't need to prepare anything. But if you can already answer these questions, the first conversation becomes a working session instead of a round of introductions.

Which product already sells most convincingly today?
Which customer group buys it at the moment — and why?
How much production or delivery capacity is realistically available?
What margin does a new channel need to allow at minimum?
Who handles approvals and new inquiries internally?

There is no score and no rating. The questions simply show where clarity already exists — and where the conversation is best to start.

It doesn't matter how many of the five questions you can answer today.

In the initial conversation we go through your answers together and clarify whether a sales step pays off right now — and which way in fits it.

Discuss your answers in an initial conversation

Open questions are not an obstacle — they are often the best starting point for the conversation.