Trade fair preparation at a fixed price: Check, Compact or Complete

You get a ready-made trade fair plan: the right contacts, invitations and a clear follow-up. Four packages at fixed prices from €390 to €1,390.

All prices without VAT shown, in accordance with § 19 UStG. The services are aimed exclusively at entrepreneurs as defined by § 14 BGB.

The four packages

From a written plan to a ready-to-use CRM.

The Trade Fair Check is the smallest entry point. Exhibitor Compact delivers all materials, Exhibitor Complete adds a set-up CRM. For visitors there is the Trade Fair Visit.

Trade Fair Check

For companies exhibiting at a trade fair that need a clear plan fast.

Result: Your trade fair plan in 5 working days. In writing and without a meeting: the right contacts, invitations with fixed dates and a clear follow-up.

Short analysis: does the fair fit your target group? With 3 goals and key figures
30 prioritised contacts with reasons, the contact person's role and the source
Invitation plan for 6, 4, 2 and 1 week before the fair with 2 ready-made texts
Follow-up plan after 24 hours, 48 hours and 7 days with one template

Timeframe: 5 working days after the questionnaire
Price: €390

no VAT charged (small-business rule, § 19 UStG)

If you book Exhibitor Compact or Exhibitor Complete within 4 weeks, I credit the full €390.

Request the Trade Fair Check

Scope and limits of this format

What you contribute: Online questionnaire, approx. 10 minutes
Name and dates of the fair
Your offer and your best customers today
Not included: Calls, workshops and appointments on site
Sending the invitations and the follow-up itself. You or an exhibitor package take care of that
Guarantees of leads or deals

Trade Fair Visit

For companies visiting a trade fair to meet suppliers, partners or customers.

Result: A plan for your days at the fair: the 20 most important stands, fixed appointments and a follow-up afterwards.

20 prioritised exhibitors with reasons
Route and appointment plan for the fair days
Conversation openers and key questions for each exhibitor
Note template and follow-up plan

Timeframe: approx. 1 week
Price: €490

no VAT charged (small-business rule, § 19 UStG)

Request the Trade Fair Visit

Scope and limits of this format

What you contribute: Online questionnaire, approx. 10 minutes
The fair, your days on site and the goal of your visit
Not included: Tickets, travel and hotel
Accompaniment on site

Exhibitor Compact

For exhibitors who want all materials ready and handle the outreach themselves.

Result: Everything your team needs before, at and after the fair. Ready to use.

50 prioritised target companies with reasons and sources
Invitation texts for existing customers, new contacts and partners
Conversation guide for the stand and a written briefing for your team
Lead sheet for the fair days
3 follow-up templates for 24 hours, 48 hours and 7 days

Timeframe: approx. 1 to 2 weeks
Price: €690

no VAT charged (small-business rule, § 19 UStG)

Request Exhibitor Compact

Scope and limits of this format

What you contribute: Online questionnaire
Offer, price range and the people on the stand
Exhibitor directory or access to it
Not included: Stand construction, logistics and printing
Sending the invitations and the follow-up itself
Guarantees of leads or deals

Exhibitor Complete

For exhibitors who don't want to lose a single contact after the fair.

Result: Everything in Exhibitor Compact plus a ready-to-use CRM. On the first day after the fair, every contact and every follow-up task is already there.

Everything in Exhibitor Compact
CRM set up: contacts, trade fair pipeline and dated follow-up tasks
Lead sheet in the CRM, also on a smartphone
Lead assessment after the fair and a follow-up list
Evaluation with key figures

For working with contact data we sign a data processing agreement (Art. 28 GDPR).

Timeframe: 2 to 3 weeks before the fair and 1 week after
Price: €1,390

no VAT charged (small-business rule, § 19 UStG)

Request Exhibitor Complete

Scope and limits of this format

What you contribute: Everything as for Exhibitor Compact
Access to your CRM or the decision for a free CRM
Not included: Licence costs for paid CRM software
Sending emails in your name
Guarantees of leads or deals

My services are addressed exclusively to entrepreneurs and businesses within the meaning of § 14 of the German Civil Code (BGB), not to consumers.

Comparison

What's included

Services of the four trade fair packages compared
Package	Trade Fair Check	Trade Fair Visit	Exhibitor Compact	Exhibitor Complete
Price	€390	€490	€690	€1,390
Duration	5 working days after the questionnaire	approx. 1 week	approx. 1 to 2 weeks	2 to 3 weeks before the fair and 1 week after
Contacts	30 prioritised contacts	20 prioritised exhibitors	50 prioritised target companies	50 prioritised target companies
Invitation texts	2 ready-made texts with an invitation plan	no	for existing customers, new contacts and partners	for existing customers, new contacts and partners
Conversation guide	no	Conversation openers and key questions	for the stand	for the stand
Team briefing	no	no	in writing	in writing
Lead sheet	no	Note template	for the fair days	in the CRM, also on a smartphone
Follow-up templates	1 template with a plan	Follow-up plan	3 templates	3 templates and tasks in the CRM
CRM set up	no	no	no	yes
Evaluation	no	no	no	with key figures

Swipe sideways to see all four packages.

All prices without VAT shown, in accordance with § 19 UStG. The services are aimed exclusively at entrepreneurs as defined by § 14 BGB.

Process

How it works

01QuestionnaireYou fill in a questionnaire, approx. 10 minutes: the fair and its dates, your offer and your best customers today. No meeting is needed.
02ResultYou get everything in writing. The Trade Fair Check 5 working days after the questionnaire, the other packages on the schedule we agree before we start.
03CreditIf you book Exhibitor Compact or Exhibitor Complete within 4 weeks of the Trade Fair Check, I credit the full €390.

Schedule and checklist for exhibitorsTrade fair preparation guide

No fair chosen yet?Trade fair dates in VK MesseRadar

Frequently asked questions

Questions about trade fair preparation

What does trade fair preparation cost?

You pay a fixed price: Trade Fair Check €390, Trade Fair Visit €490, Exhibitor Compact €690 and Exhibitor Complete with a set-up CRM €1,390. All prices without VAT shown (§ 19 UStG). Stand rent, stand construction, travel and printing are not included.

When should I start?

As an exhibitor, at least 7 weeks before the fair. Then the Trade Fair Check is ready before the first invitations go out 6 weeks ahead. For a Trade Fair Visit, 4 weeks are enough. With more lead time, your ideal customers' calendars are still freer.

Do I need a meeting?

No. The Trade Fair Check and the Trade Fair Visit work in writing via the questionnaire. I clarify questions by email. If you would like a conversation, we arrange one.

Which CRM do you set up?

For Exhibitor Complete I work in your CRM if you already use one. If you don't have one, we choose a free CRM before we start. Licence costs for paid software are not included. For working with contact data we sign a data processing agreement (Art. 28 GDPR).

How do we send invitations that comply with the law?

You may invite existing customers by email if you received the address when selling to them, advertise similar offers of your own and point out the right to object (§ 7 (3) UWG). New contacts may only be invited by email with prior consent (§ 7 (2) UWG). Without consent, there is the letter, LinkedIn and the phone, if an interest can be assumed. This is not legal advice.

Is there funding?

For companies from Mecklenburg-Western Pomerania, yes: the state development institute LFI M-V supports small and medium-sized companies based or operating in the state at trade fairs outside M-V. Stand rent and services of the organiser are funded, depending on company size up to 30, 40 or 50 %, at most €6,000 per fair. You apply before you sign any contracts for the fair. There is no legal entitlement. The funding covers the stand, not the trade fair preparation.

LFI M-V fact sheet on trade fair funding (PDF, German)

Which fair is coming up next?

Tell me the fair and its dates, what you offer and who your best customers are today. It takes about 10 minutes.

Request the Trade Fair Check Trade fair dates in VK MesseRadar

Fixed price, written results, no meeting needed.