ISS GUT! 2027
Leipzig · Leipziger Messe · Saxony
Food & beverages · Retail & e-commerce · Trade visitors (B2B)
#FAFO26 | Faszination Food
Annual trade fair run by food wholesaler OMEGA SORG for bulk caterers, institutional kitchens, care facilities, catering, hospitality, butchers and bakeries; held in Dresden for the first time in 2026. Around 250 exhibitors present products for the food-service sector.
- Dresden
- MESSE DRESDEN, Halle 4, Zur Messe, 01067 Dresden
- Saxony
- Food & beverages
- Trade visitors (B2B)
- Trade fair
- OMEGA SORG GmbH
Registration, tickets, hall plan and current changes at the organiser.
Source and verification
Dates and location come from this official source. For binding information, the organiser's page always applies.
Dates and event details can change. Only the organiser's own information is binding.
VK Digital Sales Studio does not organise any of the fairs listed here and has no partnership with the organisers. The information comes from publicly accessible official sources.
Found the right fair? Don't just show up.
For your chosen fair we develop a clear visitor or exhibitor strategy — target account analysis, conversation guides, meeting scheduling, lead qualification and follow-up.
#FAFO26 | Faszination Food · Dresden
Trade Fair Sprint · Visitor
from 1,200 €
- A check whether this fair fits your goals
- Concrete goals for the days on site
- Analysis of target companies and contacts
- Prioritised meeting and conversation list
- Preparation and contact plan before the fair
- Conversation openers and qualifying questions
- Follow-up plan for the time afterwards
- Metrics to measure the result
Trade Fair Sprint · Exhibitor
from 1,900 €
- Target customers and goals for taking part
- Analysis of target companies and contacts
- Invitation and contact strategy before the fair
- Positioning and message hierarchy for the stand
- Conversation guides for the stand team
- Criteria for qualifying leads
- Structure for capturing contacts and CRM handover
- Follow-up after 24/48 hours and beyond
- Metrics and review after the fair
No promise about the number of leads, meetings or deals: the result also depends on product, price, team and how fast you follow up.
- Stand construction, stand rental and stand equipment
- Travel, accommodation, tickets and travel management
- Print and media budget, unless agreed separately
Prices without VAT shown, in accordance with § 19 UStG. The services are aimed exclusively at entrepreneurs as defined by § 14 BGB.
Lead time: around 2–3 weeks before the fair
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