Anuga 2027
Globally significant trade fair for food and beverages, held on a two-year cycle, bringing together ten trade fairs under one roof (including Fine Food, Meat, Dairy, Organic, Drinks). Aimed at retail, hospitality, importers and foodservice; often accessible to small food producers through joint stands and country pavilions.
Independent listing of dates — neither organiser nor partner of this fair.
- Köln
- Koelnmesse
- North Rhine-Westphalia
- Food & beverages
- Trade visitors (B2B)
- Trade fair
- Koelnmesse GmbH
- DE, EN
Registration, tickets, hall plan and current changes at the organiser.
Source and verification
Dates and location come from this official source. For binding information, the organiser's page always applies.
Dates and event details can change. Only the organiser's own information is binding.
VK Digital Sales Studio does not organise any of the fairs listed here and has no partnership with the organisers. The information comes from publicly accessible official sources.
Found the right fair? Don't just show up.
I work with you to prepare for the fair you've chosen, as a visitor or as an exhibitor: with an analysis of your ideal customers, conversation guides, meeting planning, assessment of contacts and follow-up.
Anuga 2027 · Köln
Trade Fair Sprint · Visitor
from 1,200 €
- A check whether this fair fits your goals
- Goals for the days on site
- Analysis of target companies and contact persons
- List of conversations and meetings by priority
- Preparation and contact plan before the fair
- Conversation openers and questions for assessing contacts
- Follow-up plan for after the fair
- Metrics to measure the result
Start the sprint by
Prepare as a visitorTrade Fair Sprint · Exhibitor
from 1,900 €
- Ideal customers and goals for taking part
- Analysis of target companies and contact persons
- Plan for invitations and contacts before the fair
- Positioning and messages for the stand
- Conversation guides for the stand team
- Criteria for assessing contacts
- Template for recording contacts and handing them over to the CRM
- Follow-up after 24 and 48 hours and beyond
- Metrics and review after the fair
Start the sprint by
Prepare as an exhibitorI don't promise a specific number of contacts, meetings or deals. The result also depends on product, price, team and how quickly you follow up.
- Stand construction, stand rental and stand equipment
- Travel, accommodation, tickets and travel management
- Print and media budget, unless agreed separately
Prices without VAT shown, in accordance with § 19 UStG. The services are aimed exclusively at entrepreneurs as defined by § 14 BGB.
Sprint duration: approx. 2–3 weeks
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