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EQUITANA 2027

World fair of equestrian sport in Essen with around 650 exhibiting companies and live horses across several halls. The interval is not explicitly stated on the website; the previous edition took place in 2025, the next in 2027.


At a glance

Dates
Location
Essen
Venue
Messe Essen
Federal state
North Rhine-Westphalia
Industries
Tourism & leisure, Consumer goods
Audience
Trade and public days
Type
Public fair
Organiser
RX (Reed Exhibitions)
Fair languages
DE, EN

Registration, tickets, hall plan and current changes at the organiser.

Official source


Source and verification

Dates and location come from this official source. For binding information, the organiser's page always applies.

Last checked
View source
equitana.com

Dates and event details can change. Only the organiser's own information is binding.

VK Digital Sales Studio does not organise any of the fairs listed here and has no partnership with the organisers. The information comes from publicly accessible official sources.

Preparation


Found the right fair? Don't just show up.

For your chosen fair we develop a clear visitor or exhibitor strategy — target account analysis, conversation guides, meeting scheduling, lead qualification and follow-up.

EQUITANA 2027 · Essen

I am visiting the fair

Trade Fair Sprint · Visitor

from 1,200 €

  • A check whether this fair fits your goals
  • Concrete goals for the days on site
  • Analysis of target companies and contacts
  • Prioritised meeting and conversation list
  • Preparation and contact plan before the fair
  • Conversation openers and qualifying questions
  • Follow-up plan for the time afterwards
  • Metrics to measure the result
Prepare as a visitor

We are exhibiting

Trade Fair Sprint · Exhibitor

from 1,900 €

  • Target customers and goals for taking part
  • Analysis of target companies and contacts
  • Invitation and contact strategy before the fair
  • Positioning and message hierarchy for the stand
  • Conversation guides for the stand team
  • Criteria for qualifying leads
  • Structure for capturing contacts and CRM handover
  • Follow-up after 24/48 hours and beyond
  • Metrics and review after the fair
Prepare as an exhibitor

No promise about the number of leads, meetings or deals: the result also depends on product, price, team and how fast you follow up.

  • Stand construction, stand rental and stand equipment
  • Travel, accommodation, tickets and travel management
  • Print and media budget, unless agreed separately

Prices without VAT shown, in accordance with § 19 UStG. The services are aimed exclusively at entrepreneurs as defined by § 14 BGB.

Lead time: around 2–3 weeks before the fair

Other fairs that fit

FIBO 2027

Köln · Messegelände Köln · North Rhine-Westphalia

Tourism & leisure · Consumer goods · Medical technology & health · Trade and public days

DetailsOfficial site