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ESSEN MOTOR SHOW 2026

Public fair for cars, tuning and motorsport in Essen with a press day on 27 November before opening to the public. Aimed at those interested in cars and motorsport.

At a glance

Dates
Location
Essen
Venue
Messe Essen
Federal state
North Rhine-Westphalia
Industries
Mobility & automotive
Audience
General public (B2C)
Type
Public fair
Organiser
Messe Essen GmbH
Fair languages
DE
Official siteBack to VK MesseRadar

Registration, tickets, hall plan and current changes at the organiser.

Two official sources

Source and verification

Dates and location come from this official source. For binding information, the organiser's page always applies.

Last checked
Second source
messe-essen.de

Dates and event details can change. Only the organiser's own information is binding.

VK Digital Sales Studio does not organise any of the fairs listed here and has no partnership with the organisers. The information comes from publicly accessible official sources.

Preparation

Found the right fair? Don't just show up.

For your chosen fair we develop a clear visitor or exhibitor strategy — target account analysis, conversation guides, meeting scheduling, lead qualification and follow-up.

ESSEN MOTOR SHOW 2026 · Essen

I am visiting the fair

Trade Fair Sprint · Visitor

from 1,200 €

  • A check whether this fair fits your goals
  • Concrete goals for the days on site
  • Analysis of target companies and contacts
  • Prioritised meeting and conversation list
  • Preparation and contact plan before the fair
  • Conversation openers and qualifying questions
  • Follow-up plan for the time afterwards
  • Metrics to measure the result
Prepare as a visitor

We are exhibiting

Trade Fair Sprint · Exhibitor

from 1,900 €

  • Target customers and goals for taking part
  • Analysis of target companies and contacts
  • Invitation and contact strategy before the fair
  • Positioning and message hierarchy for the stand
  • Conversation guides for the stand team
  • Criteria for qualifying leads
  • Structure for capturing contacts and CRM handover
  • Follow-up after 24/48 hours and beyond
  • Metrics and review after the fair
Prepare as an exhibitor

No promise about the number of leads, meetings or deals: the result also depends on product, price, team and how fast you follow up.

  • Stand construction, stand rental and stand equipment
  • Travel, accommodation, tickets and travel management
  • Print and media budget, unless agreed separately

Prices without VAT shown, in accordance with § 19 UStG. The services are aimed exclusively at entrepreneurs as defined by § 14 BGB.

Lead time: around 2–3 weeks before the fair

Everything about the Trade Fair Sprint

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DetailsOfficial site
Back to VK MesseRadar