automatica 2027
München · Messegelände München · Bavaria
Production & automation · Mechanical engineering & industry · Trade visitors (B2B)
SPS – Smart Production Solutions 2026
Trade fair for industrial automation ('Smart Production Solutions') in Nuremberg, with more than 1,000 exhibitors according to the organiser. Held in Nuremberg since 1990 and organised by Mesago, a subsidiary of Messe Frankfurt.
Independent listing of dates — neither organiser nor partner of this fair.
- Nürnberg
- NürnbergMesse
- Bavaria
- Production & automation, Mechanical engineering & industry
- Trade visitors (B2B)
- Trade fair
- Mesago Messe Frankfurt GmbH
- DE, EN
Registration, tickets, hall plan and current changes at the organiser.
Source and verification
Dates and location come from this official source. For binding information, the organiser's page always applies.
Dates and event details can change. Only the organiser's own information is binding.
VK Digital Sales Studio does not organise any of the fairs listed here and has no partnership with the organisers. The information comes from publicly accessible official sources.
Found the right fair? Don't just show up.
I work with you to prepare for the fair you've chosen, as a visitor or as an exhibitor: with an analysis of your ideal customers, conversation guides, meeting planning, assessment of contacts and follow-up.
SPS – Smart Production Solutions 2026 · Nürnberg
Trade Fair Sprint · Visitor
from 1,200 €
- A check whether this fair fits your goals
- Goals for the days on site
- Analysis of target companies and contact persons
- List of conversations and meetings by priority
- Preparation and contact plan before the fair
- Conversation openers and questions for assessing contacts
- Follow-up plan for after the fair
- Metrics to measure the result
Start the sprint by
Prepare as a visitorTrade Fair Sprint · Exhibitor
from 1,900 €
- Ideal customers and goals for taking part
- Analysis of target companies and contact persons
- Plan for invitations and contacts before the fair
- Positioning and messages for the stand
- Conversation guides for the stand team
- Criteria for assessing contacts
- Template for recording contacts and handing them over to the CRM
- Follow-up after 24 and 48 hours and beyond
- Metrics and review after the fair
Short lead time: you can still start, but with a shorter contact list.
Prepare as an exhibitorI don't promise a specific number of contacts, meetings or deals. The result also depends on product, price, team and how quickly you follow up.
- Stand construction, stand rental and stand equipment
- Travel, accommodation, tickets and travel management
- Print and media budget, unless agreed separately
Prices without VAT shown, in accordance with § 19 UStG. The services are aimed exclusively at entrepreneurs as defined by § 14 BGB.
Sprint duration: approx. 2–3 weeks
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