automatica 2027
München · Messegelände München · Bavaria
Production & automation · Mechanical engineering & industry · Trade visitors (B2B)
SPS – Smart Production Solutions 2026
Trade fair for industrial automation ('Smart Production Solutions') in Nuremberg, with more than 1,000 exhibitors according to the organiser. Held in Nuremberg since 1990 and organised by Mesago, a subsidiary of Messe Frankfurt.
- Nürnberg
- NürnbergMesse
- Bavaria
- Production & automation, Mechanical engineering & industry
- Trade visitors (B2B)
- Trade fair
- Mesago Messe Frankfurt GmbH
- DE, EN
Registration, tickets, hall plan and current changes at the organiser.
Source and verification
Dates and location come from this official source. For binding information, the organiser's page always applies.
Dates and event details can change. Only the organiser's own information is binding.
VK Digital Sales Studio does not organise any of the fairs listed here and has no partnership with the organisers. The information comes from publicly accessible official sources.
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For your chosen fair we develop a clear visitor or exhibitor strategy — target account analysis, conversation guides, meeting scheduling, lead qualification and follow-up.
SPS – Smart Production Solutions 2026 · Nürnberg
Trade Fair Sprint · Visitor
from 1,200 €
- A check whether this fair fits your goals
- Concrete goals for the days on site
- Analysis of target companies and contacts
- Prioritised meeting and conversation list
- Preparation and contact plan before the fair
- Conversation openers and qualifying questions
- Follow-up plan for the time afterwards
- Metrics to measure the result
Trade Fair Sprint · Exhibitor
from 1,900 €
- Target customers and goals for taking part
- Analysis of target companies and contacts
- Invitation and contact strategy before the fair
- Positioning and message hierarchy for the stand
- Conversation guides for the stand team
- Criteria for qualifying leads
- Structure for capturing contacts and CRM handover
- Follow-up after 24/48 hours and beyond
- Metrics and review after the fair
No promise about the number of leads, meetings or deals: the result also depends on product, price, team and how fast you follow up.
- Stand construction, stand rental and stand equipment
- Travel, accommodation, tickets and travel management
- Print and media budget, unless agreed separately
Prices without VAT shown, in accordance with § 19 UStG. The services are aimed exclusively at entrepreneurs as defined by § 14 BGB.
Lead time: around 2–3 weeks before the fair
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