IFA Berlin 2026
Berlin · Messe Berlin, Messedamm 22, 14055 Berlin · Berlin
Consumer goods · IT, software & digitalisation · Trade and public days
TRANSFORM27
Bitkom's flagship B2B event on the digital transformation of business, with around 6,500 participants across three stages and an expo area at STATION Berlin. According to the organiser, it is aimed at executives, CDOs/CIOs and digital experts.
- Berlin
- STATION Berlin, Luckenwalder Straße 4-6, 10963 Berlin
- Berlin
- IT, software & digitalisation
- Trade visitors (B2B)
- Fair & congress
- Bitkom
Registration, tickets, hall plan and current changes at the organiser.
Source and verification
Dates and location come from this official source. For binding information, the organiser's page always applies.
Dates and event details can change. Only the organiser's own information is binding.
VK Digital Sales Studio does not organise any of the fairs listed here and has no partnership with the organisers. The information comes from publicly accessible official sources.
Found the right fair? Don't just show up.
For your chosen fair we develop a clear visitor or exhibitor strategy — target account analysis, conversation guides, meeting scheduling, lead qualification and follow-up.
TRANSFORM27 · Berlin
Trade Fair Sprint · Visitor
from 1,200 €
- A check whether this fair fits your goals
- Concrete goals for the days on site
- Analysis of target companies and contacts
- Prioritised meeting and conversation list
- Preparation and contact plan before the fair
- Conversation openers and qualifying questions
- Follow-up plan for the time afterwards
- Metrics to measure the result
Trade Fair Sprint · Exhibitor
from 1,900 €
- Target customers and goals for taking part
- Analysis of target companies and contacts
- Invitation and contact strategy before the fair
- Positioning and message hierarchy for the stand
- Conversation guides for the stand team
- Criteria for qualifying leads
- Structure for capturing contacts and CRM handover
- Follow-up after 24/48 hours and beyond
- Metrics and review after the fair
No promise about the number of leads, meetings or deals: the result also depends on product, price, team and how fast you follow up.
- Stand construction, stand rental and stand equipment
- Travel, accommodation, tickets and travel management
- Print and media budget, unless agreed separately
Prices without VAT shown, in accordance with § 19 UStG. The services are aimed exclusively at entrepreneurs as defined by § 14 BGB.
Lead time: around 2–3 weeks before the fair
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